Best tweeting time is 4:01 pm – some interesting stats from malcom coles :
- Half of people read every tweet.
- But 20% read only the last 20 tweets or less when they check Twitter.
- At 11am-12pm, 51% of Twitter users are looking at tweets, but only 31% are sending them – a margin of 20%.
- At 4pm-5pm, 56% of Twitter users are looking at tweets, but only 39% are sending them – a margin of 17%.
- At 7-8pm, the margin is just 2% – people are more interested in tweeting than reading.
- Weekend Twitter users are much more likely to be tweeting than weekday Twitter users who often just browse tweets.
- As a proportion of all tweets, use of the term RT (for retweet) is highest at 4pm
Blog posts seem to depend more on your readers, content type (if it’s breaking), and consistency. Lorelle has a solid post on it, but it generally seems to be during the 9-5 working day. Being in Eastern Standard Time, I generally prefer around the 11-12pm hot zone, while being able to catch the morning readers on the west coast.
Another tip if you’re auto-tweeting or have feedburner subscribers is to set it at a time a few minutes off of the hour when other larger services are bulk mailing. ie. 11:55am.
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